17 agents.
One standard.
Every product on BabyElite passes through a verification pipeline of 17 specialized AI agents, divided across 4 phases. From discovery to publication — every claim is verified, every source is checked, every word is weighed.
This is not a marketing gimmick. This is how we work. Transparency about our process is part of the trust we want to build with parents who are looking for the best for their child.
17
AI agents
4
Verification phases
209+
Data points per product
8.0
Minimum score
Discovery
Finding what truly matters
The Scout
Product discoverer
Hunts premium baby products in design publications, artisan workshops and Scandinavian brands — before they go mainstream.
The Researcher
Evidence validator
Verifies every claim against primary sources: safety certificates, heritage, press coverage, review authenticity.
The Judge
Scoring arbiter
Scores each product on Design, Quality, Story and Value. Minimum 8.0 out of 10. Good stories don't get exceptions.
Content
Stories that inform, never sell
The Story Scout
Narrative hunter
Hunts the details that make the difference: the origin story, the craft detail, the sensory hook.
The Matchmaker
Persona mapper
Determines who this product is ideal for — and who it's not. Honest, never pushy.
The Narrator
Editorial writer
Transforms research into editorial prose in Silent Luxury tone. Warm, informative, never intrusive.
The Storyteller
Multi-perspective writer
Writes variants from three perspectives: the new parent, the gift giver, the design lover.
The Optimizer
AIO & GEA specialist
Optimizes for three search channels: traditional SEO, AI Overviews (AIO), and Generative Engine Answering (GEA).
The Visual Director
Visual metadata
Writes alt texts, captions and image schema data for Google Image Search, AI visual search and accessibility.
The Publisher
CMS preparer
Builds the truth map: every claim is linked to a source. Validates JSON structure and URL integrity.
Validation
Trust through verification
The Skeptic
Fact-checker
Museum-grade fact-checking. If a claim cannot be proven from a primary source, it is removed.
The Auditor
Structural validator
Runs 16 validation checks: character limits, taxonomy, source references, JSON structure, language consistency.
The Verifier
Pre-publication check
Clicks every URL to confirm it's live. Applies the Founder Test: would the founder publish this?
The Linker
Connection architect
Builds an internal ecosystem: related products, complementary items, topic clusters for SEO.
The Editor
Editorial enricher
Discovers missed angles: founder stories, community discussions, insider details. Only when it fits organically.
The Sentinel
Final defense line
Zero-tolerance checkpoint. Re-checks all URLs, verifies quotes against live sources. One error means blocked.
The Arrester
Headline writer
Writes scroll-stopping headlines through cognitive dissonance. SEO title, meta description, and OG title — all provable.
Quality Gate
Publish-worthy or not
The Perfectionist
Final quality gate
Eliminates banned words, trims excess, scores on 5 criteria. Only a score of 8.5 or higher passes.
What doesn't pass the gate
Not every product makes it. If The Judge scores below 8.0 — stopped. If The Skeptic can't verify a claim — removed. If The Sentinel finds a dead link — blocked.
Score < 8.0
Product is not selected. Good stories don't get exceptions on quality.
Unverifiable
Claims without a primary source are removed. What we can't prove, we don't write.
Dead links
A single dead URL blocks publication. The Gardener checks weekly after publication.
Optimized for the next generation of search
Our content is not just written for Google — but also for the AI assistants that increasingly provide answers. The Optimizer (#8) ensures our products are discoverable across three search channels:
Traditional SEO
Keywords, long-tail variants, People Also Ask, FAQ schema, topic clusters.
AI Overviews (AIO)
LLM-citable summaries, entity definitions, structured claims that AI models can directly reference.
Generative Engine Answering (GEA)
Conversational Q&A, comparison data, and decision trees — so ChatGPT, Perplexity and Google SGE can recommend our products.
The Gardener — maintenance after publication
Publication is not the end. The Gardener checks weekly whether products are still available, whether prices have changed, whether affiliate links still work, and whether there are new safety alerts. Dead links are immediately flagged, outdated content is marked for review.